Project:

Pure

// London, United Kingdom
“Starting work at this early stage gave us time to research the looks necessary to accomplish the director's concept”
"Rushes were involved from the pre-viz stage, which allowed us to discuss key sequences and ideas with Karim before the shoot itself. Starting work at this early stage gave us time to research the technical requirements and looks necessary to accomplish Karim’s concept for the promo and led to us delivering final shots even closer to Karim's vision."

"The Rushes CG team were set to task on the design of a ‘bug’, which features in the video as the source of an apparently hallucinogenic secretion that is consumed by various members of ‘Last Night in Paris’. After initial direction from Karim about what he wanted to see, our modellers developed his ideas to come up with an eight limbed creature with a hard shell and an orifice used to expel these secretions."


Commercials and film director, Karim Huu Do’s latest film ‘Pure’  was an artistic collaboration with hip hop collective, ‘Last Night in Paris’. Martin Goodwin from Rushes talks about the VFX’s team involvement from the previz-stage to the final grade.

"Once the design was complete and modelled we got to work on the animation, before passing it on for lighting and rendering. The Rushes CG team developed a complete sequence of entirely CG shots of the critter in its burrow, along with other smaller CG elements in the video."

"Sky replacements, rig removal and clean up were carried out in 2D, with the VFX team also needed to create and apply an eye effect to act as a visual clue to being under the influence of the bug's secretions. This effect was required on a large number of shots with the potential to be quite large in frame, it also required a transition state showing the secretions effects coming on and wearing off."



"In the end we settled on a look akin to diesel fuel on a wet surface. This was animated to give some movement like a film sat over the eye and applied with a certain amount of translucence, to see some of the original eye beneath allowing to us to keep some of the 'life' in the eye."

DirectorKarim Huu Do
DOPAdam Scarth
EditorRyan Beck @ Final Cut
Production CompanyCaviar
Post ProductionRushes
ColoristSimone Grattarola
VFX SupervisorMartin Goodwin
CG SupervisorAndy Hargraves
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