Project:

Flavor Packets

// San Antonio, United States
"I was inspired by the weirdness of just being in the back country parts of Texas."
“The band approached me and asked if I’d direct it. I of course said yes but it was a matter of when I’d be available in Texas to shoot it. I was in the Sierra Mountains shooting another music video when they asked. I have always respected the singer/guitarist of the band. He’s one of my favorites in Texas. I once saw him perform with a bunch of props on stage in front of a ton people. Everyone went crazy when he walked off stage. He came back and did another hour long set.”

“I was inspired by the weirdness of just being in the back country parts of Texas. I wanted to use some locations that were relatable to the blue collar worker and maybe a little bit of some outdoors environments. When I was a teenager I grew up listening to the band the Butthole Surfers. They also happen to be from Texas. I used to think they were a weird band and the music and art on their albums spoke to me during those times.”


“Right before I started shooting this video I got a call from a friend who happened to be living on the old Butthole Surfers ranch and he asked me if I wanted to film the video there."

“Right before I started shooting this video I got a call from a friend who happened to be living on the old Butthole Surfers ranch and he asked me if I wanted to film the video there. I of course said hell yes and took my crew out there. The only thing he asked of us was to not burn the place down. I had to light some already dead trees on fire which at the time was part of a dry season in that part of Texas so it was a bit dangerous. There were rumors that The Butthole surfers used to perform Satanic Rituals out at that Ranch. The famous actor John Hawkes was in a one of their short films filmed there titled “Entering Texas-Bar-B-Que Movie. I was inspired by that film for this video.”

“I’m a huge fan of the movie “The Machinist” directed by Brad Anderson and Scott Kosar. I loved Christian Bales character in that movie and wanted to do the opposite with The Machinist character in the music video. The actor gained 15 lbs for the role of this video in about two weeks by eating donuts and tacos. He really embodied that character.”

“One of the parts that I filmed was a protected wildlife area in Texas so we had to be extra precautious about leaving carbon footprints in the areas we filmed. Also two of the actors were not climbers in this project and we had to climb into a cave located about 200 ft from the forest floor. My producer did manage to fall and slide down holding a prop. He ended up being okay. Just his ego was bruised.”

“One of the things I did on the film was that I didn’t tell the actors what this video was about. I kept it secret so that they wouldn’t dive too far into their characters and over act.”


When the band, My Golden Calf was pondering who should direct their latest single they immediately thought of filmmaker, Joe Salinas. Joe’s roots are embedded in Texas so shooting the video out there was a blessing for Joe. Joe talks about his inspiration and a very unique location he used to film.

“I used a Blackmagic Mini Ursa 4.6k with Rokinon cine lenses. I also did the post on the project. I usually do the post on most of my projects if I have enough time between projects.”

“I enjoyed the project mainly because it afforded me the opportunity to travel back to Texas to work with old friends out in the woods where I belong. Texas breeds a special kind of weirdo and I’m from Texas.”

DirectorJoe Salinas
CinematographerJoe Salinas
Post ProductionJoe Salinas
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