Project:

Roc Noir

// San Francisco, United States
“Our niche is working on inspirational content about the future of humanity”
Roc Noir is a film and commercial production company based in San Francisco. We specialize in intelligent content and elegant cinematography. Some of our more recent highlights at Roc Noir include hitting six million views for the Self Driving Car video for Google X; interviewing Ashton Kutcher, will.i.am, and Buzz Aldrin about the future at FOX Studios; astronaut dune bashing in Abu Dhabi; and chasing baby penguins in Antarctica.

Roc Noir is a film and commercial production company based in San Francisco. We specialize in intelligent content and elegant cinematography. Some of our more recent highlights at Roc Noir include hitting six million views for the Self Driving Car video for Google X; interviewing Ashton Kutcher, will.i.am, and Buzz Aldrin about the future at FOX Studios; astronaut dune bashing in Abu Dhabi; and chasing baby penguins in Antarctica.

Matt Rutherford as CEO, heads the roster of directors at Roc Noir. Prior to founding Roc Noir, he worked as a creative at Droga5 as part of the Cannes Titanium Lion winning team on the UNICEF account. He was subsequently a producer for Charlie Rose, on PBS. Matt also received a Double First in Chinese Studies & Politics from Cambridge University, and a Master's in Middle Eastern Studies from Harvard University.

"Our niche is working on inspirational content about the future of humanity. The commercial side of our work consequently tends to include a lot of forward-thinking technology companies such as Google, Cisco and so on, because they give us a canvas to create great content around these issues." Matt Rutherford


"I enjoy working for those types of organizations because I can use this approach to filmmaking for their commercials. But whether it’s commercial or documentary work, my goal, and the goal of all our team members at Roc Noir, is to highlight the important things that are affecting the future of our species. With the internet, we’re starting to build a kind of shared global consciousness for humanity, and videos are an elegant and powerful way to focus this attention on really important issues – exponential tech growth; climate change; space exploration; and fundamentally the survival of our species."

2012 Best Human-Robot Interaction – 'Google Self Driving Car ‘Steve‘'Robot Film Festival
2007 Cannes Titanium Lion – 'UNICEF TAP (Matt Rutherford, as part of the creative team)'Cannes
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